Portfolio Services Profile
VISUAL POSITIONINGTM
The greatest challenge in creating or revitalizing a brand is often how the words and ideas from the positioning are translated into compelling graphics and visual elements.
Visual Positioning™ does exactly that. It transforms the brand positioning that is expressed in words into a design language. Visual Positioning™ can be used in packaging, brand literature, advertising, POS, promotions or whatever you may need to create a strong visualization of your brand’s positioning and emotional end benefit.

Visual Positioning™ is recommended for:
• New product innovation
• New product positioning
• Repositioning existing brands
• Narrowing the focus of a broad project brief

Select Clients
America Online
Carib Brewery
ConAgra Snack Foods

The Coca Cola Co.
Ecce Panis
Fownes Brothers & Co.
Kayser-Roth
VF Corp.

 
Visual Building Blocks Surround Branding
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