Methodologies | Visual Building Blocks®
Visual Building Blocks® is Cornerstone Strategic Branding’s methodology for packaging and literature system design that breaks down the creative exploration into a series of branding elements. Those elements build upon one another to create a cohesive and comprehensive packaging identity and or literature system.

Visual Building Blocks®is recommended for:

  • New product packaging
  • Packaging refresh for existing products
  • Logo/brand signature development
  • Literature system development

Examples of Visual Building Blocks®
¡Fortuna! Te Guía™
3 Liters
Andy Capp’s®
Antarctica Guaraná
Antarctica Guaraná
AOL® High Speed
Avalon Communities
Bain de Soleil®: Sunfilter and Sunblock, Orange Gelée, Tanning Mist, Sunless Tanning Crème
Band-Aid®
Band-Aid® Kids
Baraka®
Bavaria Clássica
Ben Gay®
Bestform®
BoDean’s Twisted Tea®
Cafe Aubette
Calgon®
Carib
Charter Communications®
CleverIsland.com
Coffee Mate®
Coloritos Nuggets
Dixie® Krazy Kritters™
Earthly Elements®
Ecce Panis®
Eco-Shape® Arrowhead
Eco-Shape® Deer Park
Eco-Shape® Ice Mountain
Eco-Shape® Ozarka
Eco-Shape® Poland Spring®
Eco-Shape® Zephyrhills®
Elma Chips Stax™
Enterex®
Equipotel
Essex Street Bagel Exchange®
EZ Feet®
EZ Marinader™ Jack Daniel’s®, EZ Marinader™ Classico®, EZ Marinader™Mr. Yoshida’s®
Fanta
Fanta®
Full Throttle™
Hardcore® Premium Hard Cider
Hefty® Serve N’ Store™
Heinz Home Style and Fat Free Gravy
Heinz Ketchup®
Hollywood
Hollywood
Inovatta and Eco
La Yogurt Sabor Latino®
La Yogurt® Portable Kids Yogurt
Ling Lings®
Lubriderm®
Lubriderm®
Mio Modo®
Mountain Blend™
Mr. Z USA
Mr. Z® Brazil
Mrs. T’s® Pierogies
Nescafé® Clásico™
Nescafé® Classic™
Nescafé® Taster’s Choice®
Nestlé Pure Life®
Nestlé Waters Sparkling Water
Nestlé® Pure Life® Green Tea Refreshers
Nestlé® Pure Life® Splash
Neutrox®
O-Cedar®
Penta Paints
Personal®
Petrópolis
Planet Foam®
Planet Foam® Dreambuilders™
Poland Spring Nature's Blends
Poland Spring®
Poland Spring® Aquapod®
Poland Spring® Brand Natural Spring Water
Poland Spring®, Ozarka®, Arrowhead®, Ice Mountain®
Powerade® Promotional Packaging
Redhook® Late Harvest Autumn Ale
Rick’s Spiked®
Savage Energy™
Smalta
Snob
Sol 2®
Sonho de Valsa®
Soul Citric®
Sport Bottle
Sprite International
Super C™
Super Tech™
Tecate®
Thinkfun™
TNEXT Data Center
Tree Ripe® Organic
Ultramalt™
Vault™
Visine®
Vlasic Farms Fresh Whole Mushrooms®
Vlasic® Deli Pickles
W-Aura
Wishbone

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