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| CLIENT |
Estée Lauder Inc. |
| BRAND |
Casablanca |
| PROJECT |
Visual identity and in-store merchandising design for Estée Lauder’s Casablanca department store promotion. Included development of Casablanca signature, POS/merchandising system, retail and sales collateral. |
| METHODOLOGY |
Visual Building Blocks®
Surround Branding® |
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