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| CLIENT |
Georgia-Pacific Corp. |
| BRAND |
Dixie® Ultra Strong/
Heavy Duty |
| PROJECT |
We created a new brand identity and packaging system for Dixie Ultra Strong and Heavy Duty disposable plates, cups and cutlery. The packaging system is trilingual for the North American market— English, Spanish and French. The graphic architecture integrates a series of icons that communicate the brand’s performance advantages. |
| METHODOLOGY |
Visual Building Blocks® |
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