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| CLIENT |
Kellogg Company |
| BRAND |
Kellogg’s® Honey Crunch
Corn Flakes™ |
| PROJECT |
Creation of the first sub-brand of Kellogg’s flagship Corn Flakes brand— Honey Crunch Corn Flakes. Included creation of the new sub-brand identity and packaging system. |
| METHODOLOGY |
Visual Building Blocks® |
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