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| CLIENT |
Nestlé Waters
North America, Inc. |
| BRAND |
Poland Spring® Brand
Natural Spring Water |
| PROJECT |
A new brand identity and packaging system was created by CSB for Poland Spring® natural spring water brand—a leading brand from Nestlé Waters North America. The packaging system featured PET bottles, multipacks, bulk bottles, corrugate trays and fridge packs for all key classes of trade—supermarkets, convenience stores, club, drugstores and mass merchandisers.
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| METHODOLOGY |
Visual Building Blocks® |
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