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| CLIENT |
Pinnacle Foods Corporation |
| BRAND |
Vlasic Farms Fresh Whole Mushrooms® |
| PROJECT |
Re-branding of Campbell’s Mushrooms to the new Vlasic Farms brand following purchase of the Campbell’s brand by Vlasic Foods International. Included
creation of a “transitional” brand identity and packaging system reflecting both
Campbell’s and Vlasic Farms. |
| METHODOLOGY |
Visual Building Blocks® |
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