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| CLIENT |
R.J. Reynolds Tobacco Co. |
| BRAND |
Winston |
| PROJECT |
Cornerstone Strategic Branding created an integrated brand presence program for Winston’s motor sports sponsorships— NASCAR and NHRA. CSB’s Surround Branding® methodology was applied to create a branded presence at every touch point that reflects the motor sports experience while also driving consumers to the brand at retail. Program included branded track signage, POS/ merchandising, dragsters, NASCAR race cars, premiums, driver uniforms, pit crew uniforms and trophies. |
| METHODOLOGY |
Visual Building Blocks®
Surround Branding® |
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