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| CLIENT |
Sara Lee Corporation |
| BRAND |
Hanes Classic® |
| PROJECT |
Creation of a new Hanes sub-brand and packaging system for the “midtier” trade channel. Packaging system extended across 4 product lines: men’s underwear and socks, boy’s underwear and socks and women’s intimate apparel and men’s loungewear. |
| METHODOLOGY |
Visual Building Blocks® |
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