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| CLIENT |
Cendant Corporation |
| BRAND |
Howard Johnson® Hotels |
| PROJECT |
Evolutionary corporate and environmental brand identity system development for Howard Johnson Hotels. Included new corporate signature and global application system for internal/external brand communications: signage, uniforms, amenities, toiletries, key cards, stationery, OOH Advertising, fleet and collateral. |
| METHODOLOGY |
Surround Branding® |
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