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| CLIENT |
Johanna Foods, Inc. |
| COUNTRY |
Mexico and U.S. |
| BRAND |
La Yogurt Sabor Latino® |
| PROJECT |
Evolutionary bilingual brand identity, signature and packaging system design for the La Yogurt sub-brand, Sabor Latino, for the Mexico and U.S. markets. Application of shrink-sleeve labeling technology for superior shelf impact, quality, appetite appeal and value impression. |
| METHODOLOGY |
Visual Building Blocks® |
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