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| CLIENT |
Santher - Fábrica de Papel Santa Therezinha S/A |
| COUNTRY |
Brazil |
| BRAND |
Personal® |
| PROJECT |
Redesign of brand identity signature and package graphics system for Personal toilet tissue in Brazil. Included creation of new brand icon symbolizing softness and purity—the Personal rabbit. |
| METHODOLOGY |
Visual Building Blocks® |
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