 |
| CLIENT |
West Indian Tobacco Co.
- British American Tobacco |
| COUNTRY |
Trinidad & Tobago
and the Caribbean |
| BRAND |
du Maurier |
| PROJECT |
Creation of a Surround Branding® below-the-line communication system for du Maurier. Surround Branding elements include retail POS/merchandising, Horeca materials, branded premiums, exterior signage, fleet and OOH advertising. |
| METHODOLOGY |
Surround Branding® |
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