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| CLIENT |
The Coca-Cola Company |
| BRAND |
Powerade® |
| PROJECT |
Evolutionary redesign of the brand identity and packaging system for the Powerade isotonic brand. Included vending and on-the-field branding components to support sponsorship of the 2000 Olympics in Sydney, Australia. |
| METHODOLOGY |
Visual Building Blocks®
Surround Branding® |
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