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| CLIENT |
Converse Inc. |
| BRAND |
Touch EFX by Converse® |
| PROJECT |
New product brand identity, visual positioning and conceptual development for Converse’s Touch EFX children’s athletic footwear. Included the creation
of Touch EFX name, POS/merchandising, sales collateral, hang tags and packaging system. |
| METHODOLOGY |
Visual Building Blocks®
Surround Branding® |
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