Portfolio Cornerstone Strategic Branding Services Profile
 
CLIENT Georgia-Pacific Corp.
BRAND Dixie® Krazy Kritters™
PROJECT We created a line of plastic injection-molded cutlery for children based on specially designed animal characters to be marketed under the Dixie Krazy Kritters brand. We first created the character range in pencil sketch form. These were further developed into full color Photoshop® renderings for client approval. The final step involved creation of CAD renderings and electronic files from which the injection-molder directly created final molds for mass production.
METHODOLOGY Visual Building Blocks®

 
 
Domestic Brand Portfolio International Branding Portfolio Integrated Programs, Branding Portfolio Youth Directed Environmental and Corporate, Branding Portfolio Structural Branding Portfolio Structural Branding Portfolio

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