keeping it real
La Mexicana Salsa is redefining the meaning of “fresh” in the salsa aisle; their newly minted brandmark serves up a ray of sunshine behind their iconic rooster, who from the package declares the promise of a fresh new day of harvest. The original packaging just wasn’t matching the small-batch, farm-fresh concept La Mexicana wanted to capture.
Inspired by the hand-picked ingredients that are grown just minutes away from the La Mexicana kitchen, CSB designed a new packaging suite that’s dressed in bright primary colors. Paying homage to its authentic Mexican heritage, the new brand design echoes the simple, timeless recipes from authentic Mexican cocinas. ¡Muy delicioso!