Making Healthy Hydration Fun for Kids!
As an all-family brand, Pure Life is committed to helping parents establish healthy hydration habits in kids 6+. In a category of bland packaging, Pure Life created engaging 8-oz "Share a Smile" , "Share a Scare" , and "Share a Valentine" labels with fun puns to motivate and encourage kids every day. The series is refreshed every summer, Halloween and holiday season for maximum excitement.
The design language utilizes custom hand-drawn characters and typography to resonate and encourage individuality among kids aged 6-9.
Pure Life "Share a Smile" , "Share a Scare" , and "Share a Valentine" labels provide a fun way to establish healthy habits early in life.