Making Healthy Hydration Fun for Kids!

As an all-family brand, Pure Life is committed to helping parents establish healthy hydration habits in kids 6+. In a category of bland packaging, Pure Life created engaging 8-oz "Share a Smile" , "Share a Scare" , and "Share a Valentine"  labels with fun puns to motivate and encourage kids every day. The series is refreshed every summer, Halloween and holiday season for maximum excitement.

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The design language utilizes custom hand-drawn characters and typography to resonate and encourage individuality among kids aged 6-9.

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Pure Life "Share a Smile" , "Share a Scare" , and "Share a Valentine"  labels provide a fun way to establish healthy habits early in life.