Making Healthy Hydration Fun for Kids!

As an all-family brand, Nestlé Pure Life is committed to helping parents establish healthy hydration habits in kids 6+. In a category of bland packaging, Nestlé Pure Life created engaging 8-oz "Share a Smile" labels with fun puns to motivate and encourage kids every day. The series is refreshed every summer, Halloween and holiday season for maximum excitement.

The design language utilizes custom hand-drawn characters and typography to resonate and encourage individuality among kids aged 6-9.

Nestlé Pure Life "Share a Smile"  labels provide a fun way to establish healthy habits early in life.