Returning to Their Bootlegger Days (for a limited time)
Labatt Prohibition is a limited-edition beer for select retailers to build excitement around the brand and to draw craft beer drinkers into the brand. The beer pulls from Labatt’s brand history during Prohibition, when beer runners would cross over from Canada to deliver beer to thirsty Americans. The beer is brewed with Canadian bourbon, bottled in vintage amber stubby bottle, and packed in single-color, kraft 6-pack carriers for an authentic and crafted feel.
Leveraging Labatt’s deep brand history creates a craft, relevant beer that is sought after along the US and Canada border.