Bursting with Fun and Flavor.
Knock, knock. Who’s there? It’s LaffyTaffy, the classic candy with the playful and unique packaging experience. (Who could forget the joke on every wrapper?) And even eating the chewy candy is fun.
As the brand’s target consumer has grown up, the package needed to evolve with them. All while transporting the buyer back to their simple, fun, and playful childhood. So, the outer package is created to express the whole experience: the full-fruit flavor with a stretchy, chewy logo, and a belly-laughing layout. Ha!