Bursting with Fun and Flavor.
LaffyTaffy is a playful experience: the chewy eating, the flavor, and the joke in every wrapper. The outer package is created to express the whole experience: full of fruit flavor with a stretchy, chewy logo and a belly-laughing layout. As the brand’s target consumer has grown up, the package has evolved with them, all while keeping the simple, fun and playful time of childhood.
LaffyTaffy is the recess we all need sometimes.