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STRATEGIC
BRANDING, INC.
A New Kind of Energy Drink Inspired by Nature
Poland Spring Energy Water is delighting consumers with a natural way to stay hydrated and energized all day long. While the energy drink category is filled with heavily caffeinated, sweetened products with artificial ingredients, Poland Spring Energy Water is a refreshing sparkling beverage, made with natural spring water, caffeine from green tea, and a touch of sweetness. The design language is crafted to communicate gentle energy from nature from a well-known natural spring water brand with pristine Maine sources.
Poland Spring Energy Water stands out from the crowd by offering a natural solution to keep them going without the bad stuff.
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