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STRATEGIC
BRANDING, INC.
Chocolate You Can Feel Good About
Raisinets is more than just the movie theatre candy! This classic confection has been updated to highlight the permissible indulgence and natural goodness found in milk and dark chocolate. With the growing popularity of chocolate-covered fruit and a revamped formula to remove artificial flavors, Raisinets now allows consumers to enjoy the best of both worlds.
The new design leverages the iconic brand yellow and deploys a modern and natural candy arrangement to connect with healthy snack seekers.
Raisinets stands out in the candy aisle as a guilt-free, healthier alternative.
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