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A day in the life of...

Okay, so you just spent two+ years at home with your kids ... and now Take Your Child to Work Day is happening? #TooSoon. But in all seriousness, we are looking forward to having our littlest CSB-ers join us in the office. Here are three ways we're preparing for Total Kid Takeover on April 28th. These tips and tricks can also be a useful way to chat with your kids whenever they need guidance on their future career or the grownup working world.



1 – start the conversation

While the question “What do you want to be when you grow up?” may be a loaded one … (after all, some of us are still trying to figure out what we want to do!) it’s important to create dialogue about the future to get kids thinking.

• start small – Have your child begin by listing out their talents or skills, favorite subjects in school, and activities they enjoy during choice time, even activities they like to do after school or on weekends. Helping little ones to recognize commonalities in their answers may help point to a path for their future.

• an interview with you – Another great way to initiate these conversations is having your child interview you! Let them ask questions like, “What did you want to be when you grew up and why?” “What does your company do?” “What is your job?” “What is your favorite part of your job?”

• so much potential – All in all, the goal of Take Your Child to Work Day or a career chat is to get your kids to understand that the possibilities are endless. Make sure to inspire them!


2 – put ‘em to work (in a simplified form)

After explaining what it is you and your company does in a way your child can understand and using the processes in place at your company, develop an exercise to allow them to walk in your shoes for a day. Come up with a client brief that mirrors a project you recently worked on. Be sure to set objectives and make the overall ask clear.

• get creative – Have them develop a vision board for the project! Print out some images or grab some age-appropriate magazines for them to look through to build a vision board for the brand redesign at stake. Set them up for success by providing them with definitions to terms and with supplies (markers, scissors, sketch pad, etc.) to help them develop their design concepts.

• present – Once complete, have your child present their work. Make sure to ask questions such as, “What were the decisions behind what you created?”


3 – coloring sheets, not spreadsheets

We’re no strangers when it comes to creating content for kids; it comes with the territory of designing packaging, especially for candy. From crossword puzzles to word searches, we know what it takes to get kids excited.

• let’s color – Who doesn’t love to color? To put a fun spin on their usual coloring activities, we’ve made coloring sheets of some of the consumer brand packaging we’ve worked on for the kiddos to color in.

• thinking bigger – Could this be the next social experiment to see how strong a brand’s impression is on kids? We will have to wait and see! Join in on the fun by having your kids complete the same coloring sheets downloadable here and be sure to share the results and then tag us on Instagram.


download the coloring sheets >

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