In a crowded sea of red and pink, what will get your packaging picked up or added to cart during the season of love? We've grouped together inspiring Valentine's Day packaging designs, along with some new and different ideas for what's trending in seasonal packaging. Here are a few ideas of how you can spice up your V-Day (or Galentine's Day) package design.
Cupid's got competition
There is more to Valentine’s Day than hearts, lace, and little naked babies. Brands are now expanding outside of V-Day norms to include unusual mascots on pack. This serves as a unique and ownable way to tell a Valentine's story and stand out from all red, pink, and hearts. Who says penguins, hedgehogs, or even gnomes can't say "love" anyway?
Say it another way
There are many ways to express love without saying those three little words. Coming off two years of quarantines and time away from family and friends, telling loved ones (or your new crush) that you care about them is even more important. With the rise of Galentine’s Day, celebrated on February 13, or even for those who are not ready to say "I love you" quite yet, options exist to get the message across in more subtle ways. On your packaging, often your copywriting and what your packaging says is just as important as the design and art.
A couple years back, we created unique packaging that integrated puns on candy packaging for Nestlé Crunch and Butterfinger. The Crunch minis, packaged in the shape of lips, said "I have a CRUNCH on you!" Cute, right?
From the heart
Valentine’s Day is the one day where the entire world says “I love you," and consumers want to stand out to their sweetie. We live in a digital world – texts, video calls, and video messages dominate our every day. V-Day gives us the opportunity to break free and put the technology away.
Brands are tapping into this with personalized opportunities for self-expression, including custom gifts and niche items that your Valentine can interact with. Instead of flowers and chocolates this year, maybe your love wants a custom pair of sneakers or a cool press-on manicure. The possibilities are truly endless.
Ready to create something standout for next year's Valentine's Day?