STRATEGIC
BRANDING, INC.
Redefining a classic
Over 55 years, SweeTARTS expanded its offerings way past the original pressed candy. However, the brand itself was getting lost on shelf by calling more attention to its unique product array. SweeTARTS turned to CSB to reunite the portfolio with a masterbrand approach, while keeping the appeal of each product.
Restoring refreshment
Pure Life dramatically changed its identity in 2021, moving from a blue brand to a yellow brand. In doing so, they quickly lost sales because consumers didn’t recognize the identity. To reconnect with their consumers, the brand decided to revert to key equities, including blue, while also taking the opportunity to modernize.
Spotlighting style
BKLYN Body was created by founder Jasmine for her baby daughter Brooklyn, starting with a clean-ingredient body butter. We needed to move away from Brooklyn equities, convey a big brand impression, and reflect the brand’s bold scents and Jasmine’s outgoing personality.
CORNERSTONE STRATEGIC BRANDING, INC.
LET’S CONNECT: info@cornerstonebranding.com 212-686-6023
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