STRATEGIC
BRANDING, INC.
GD USA 2023 PACKAGE AWARD WINNERS


Redefining a classic
The key to great creative is just a phone call away. We’re visual problem solvers and would love to hear about your brand, talk through your challenges and see how our team can partner with and support you.
Restoring an icon
Pure Life dramatically changed its identity in 2021, moving from a blue brand to a yellow brand. In doing so they quickly lost sales because consumers didn’t recognize the identity. To reconnect with their consumers, the brand decided to revert to key equities, including the blue, while also taking the opportunity to modernize.
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Spotlighting style
In 2017, BKLYN Body was created by founder Jasmine for her baby daughter Brooklyn, who had excema. Jasmine developed a custom, clean-ingredient body butter. Though the brand name was Brooklyn Body Butter, the company is based in a Detroit suburb. Jasmine wanted to take the brand to the next level for beyond-DTC distribution.
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CORNERSTONE STRATEGIC BRANDING, INC.
LET’S CONNECT: info@cornerstonebranding.com 212-686-6023
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